AFFILIATE
PROGRAM
Affiliate marketing is an online advertising channel in which advertisers
(online merchants that sell products or services) pay publishers (independent
parties that promote the products or services of an advertiser on their Web
site) only for results, such as a visitor making a purchase or filling out a
form, rather than paying simply to reach a particular audience. This
"pay-for-performance" model is in essence the modern version of the
"finders'-fee" model, where individuals who introduce new clients to a
business are compensated. The difference in the case of affiliate marketing is
that advertisers only pay their publishers when the new client introduction results
in a sale or a lead, making it a low-risk, high-reward environment for both
parties.
Advertisers in our network, the Louisville VIP Card, populate their ad links in
the interface, making them available for placement by publishers. Each link is
assigned a commission, such as a fixed amount per lead or a percentage of a
resulting sale on the advertiser's Web site. Publishers looking to monetize
their traffic apply to join an advertiser's program. Upon acceptance, the
publishers select and place the advertiser's links on their Web sites, in their
email campaigns or as part of search listings.
When a consumer clicks on a publisher's link, a cookie is set on the visitor's
browser that identifies the advertiser, the publisher, and the specific link and
payment rates. When the visitor makes an actual purchase online or fills out a
form, that transaction is tracked and recorded by Louisville VIP Card.
Upon recording the transaction, Louisville VIP Card handles all of the
collection and processing required to ensure fair and timely commission payment
for the publisher, and all of the administration and verification necessary to
ensure quality sales and leads for the advertiser.
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